Plant-Based Living and TATEJONES


When we began to develop TATEJONES we wanted to create a brand that not only reflected the way people shop now but also entered the dialogue of all-around modern living. Mindfulness in the way we dress, mindfulness in the way we move and the mindfulness in what we put in our bodies. 

The benefits of a plant-based lifestyle are truly transformative. Alongside the prevention and sometimes reversal of chronic illnesses, by tailoring your diet to focus around plant-derived foods you’d be decreasing your footprint.




One of the things that we bonded over was our intrinsic feeling towards the consumption of animals. Neither of us grew up in a fully vegetarian or vegan household but the feeling was always there. As we got older and read more about the physical and ecological benefits of a plant-based diet the more we were able to chip away at a lifetime of habits to create new healthier ones over time.

For nearly 8 years both of us have tended to home gardens to grow our own produce for our families and us. The same principles behind a plant-based diet found their way into the DNA of TATEJONES. You can optimize the way you eat and dress to feel better and do better for the world around you.


tatejones, plant-based living, diet

Garden by My Farmyard




There’s no definitive way of living a plant-based lifestyle. At its core, is an intentional switch to whole foods that are unrefined and minimally processed. Whole grains, fruits, vegetables, nuts, seeds, tubers, and legumes are full of vitamins, minerals, antioxidants, and phytochemicals that provide an abundance of nutrients for your body. 

Where vegan living excludes the consumption of any animal products, a plant-based eater can mindfully and more responsibly fit in animal proteins by eating less of them. Just like shopping for your home or clothing, the conversation is about quality over quantity, wellness, and responsibility.




Now more than ever, research is showing us that eating more plants and less meat can only positively affect your health. Lifestyle-borne illnesses like heart disease and Type 2 diabetes can be avoided or even reversed by a plant-based diet. 

Processed foods, filled with sugar and white flour also contribute to your fatigue by creating spikes and rapid declines in blood sugar levels. By eliminating processed foods and adopting a plant-based lifestyle you can help your body function optimally. That can manifest in glowing skin, shining hair and nails, better sleep, mental clarity, lower stress levels, and better sex. 

Changing what you eat is one of the most substantial steps you could take toward a sustainable lifestyle. By cutting down or even eliminating the consumption of animal proteins you would be helping conserve water and land, cut greenhouse gas emissions, prevent species extinction and slow down deforestation.

tatejones, plant-based diet, plant-based living

Tatum wears TATEJONES Pepper White One Shoulder Extended Tee and Crop Sweat



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